BlackRock Equity Dividend Fund

A Portfolio Built on Dividend Growth

With a consistent approach to managing investments, the BlackRock Equity Dividend Fund team seeks to help investors protect their assets in weak markets, while growing their assets in favorable markets.

The BlackRock Equity Dividend Fund has amassed a record of strong performance through diverse market environments by focusing on large domestic companies that pay and grow their dividends.



Delivering Consistent Performance Through Diverse Markets

BLK Equity Dividend Fund bull and bear market total returns (as of 12/31/12)


Click to enlarge chart.

For standardized returns as of the most recent quarter and month end please click here.

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investor's shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than the performance data quoted. Total annual operating expenses as stated in the fund's most recent prospectus are 0.99%.

All returns assume reinvestment of all dividends and capital gains distributions. Available in multiple share classes with different sales charges, on-going account maintenance and distribution fees and other features.

Source: Lipper Database; Bloomberg. Index performance is for illustrative purposes only. You cannot invest directly in an index.


Conservative, Core Holding
Over the long term, blue-chip, dividend-paying stocks have helped investors meet their financial goals by providing income, growth and a degree of stability. Blue-chip companies have reputations for quality, and are usually able to weather difficult market conditions better than less-established companies. The BlackRock Equity Dividend Fund focuses its investments here, seeking to provide long-term total return and current income through a portfolio of high-quality companies with the ability to grow their dividends.

Remarkable History of Dividend Growth
Superior dividend growth is critical to preserving long-term purchasing power. By investing in companies that have long histories of consistently generating enough cash and earnings to support rising dividends, the BlackRock Equity Dividend Fund has amassed a remarkable history of dividend growth. In fact, the fund has delivered double-digit dividend growth over the past decade, more than double its benchmark and peers, providing investors an attractive and growing income stream over time.

Proven Record Through Diverse Markets
For over a decade, economic uncertainty and market volatility have taken a toll on investors. Over these challenging times the BlackRock Equity Dividend Fund has flourished, building wealth through a focus on dividend growth. The portfolio management team began its tenure over 10 years ago, providing a steady, consistent investment process designed to help protect assets in weak markets and grow them in favorable ones. The long-term results of the fund speak for themselves.


Portfolio Management Team
The BlackRock Equity Dividend team is led by Senior Portfolio Manager Bob Shearer, who has 26 years of investment experience, Portfolio Manager Kathleen Anderson who has 27 years of investment experience and Associate Portfolio Manager David Cassese who has 16 years of investment experience.

The team invests in companies with market capitalizations greater than $1 billion. It has the flexibility to invest across multiple styles and geographic regions, allowing it to capture the most attractive investment opportunities. Since its inception, the BlackRock Equity Dividend Fund's management team has consistently focused on owning high-quality, large-capitalization, dividend-paying companies. The team's focus and adherence to its discipline has guided the fund through difficult periods, while allowing it to capture positive market movements.

Tickers

Investor A: MDDVX
Investor C: MCDVX
Institutional: MADVX
Class R: MRDVX

Ratings

Overall Morningstar Rating

4 stars

Investor A shares as rated against 1,045 Large Value Funds, as of 3/31/13, based on risk-adjusted total return. Ratings are determined monthly and subject to change. The Overall Morningstar Rating for a fund is derived from a weighted average of the performance figures associated with its 3-, 5- and 10-year (if applicable) Morningstar Rating metrics.

IMPORTANT RISKS OF THE FUND

Past performance is no guarantee of future results. The fund is actively managed and its characteristics will vary. Any holdings shown are for information only and should not be deemed as a recommendation to buy or sell the securities mentioned. Stock and bond values fluctuate in price so the value of your investment can go down depending on market conditions. International investing involves risks, including risks related to foreign currency, limited liquidity, less government regulation and the possibility of substantial volatility due to adverse political, economic or other developments. Investing in derivatives entails specific risks relating to liquidity, leverage and credit that may reduce returns and/or increase volatility.

‡ For each fund with at least a 3-year history, Morningstar calculates a Morningstar Rating™ based on a Morningstar Risk-Adjusted Return measure that accounts for variation in a fund's monthly performance (including the effects of sales charges, loads and redemption fees), placing more emphasis on downward variations and rewarding consistent performance. The top 10% of funds in each category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars and the bottom 10% receive 1 star. (Each share class is counted as a fraction of one fund within this scale and rated separately, which may cause slight variations in the distribution percentages.) BlackRock Equity Dividend Fund was rated against the following numbers of US-domiciled Large Value funds over the following time periods: 1,045 in the last 3 years (3 stars), 927 in the last 5 years (3 stars), and 589 in the last 10 years (5 stars). With respect to these Large Value funds, BlackRock Equity Dividend Fund received a Morningstar Rating of 4 stars. Morningstar Rating is for the Investor A share class only; other classes may have different performance characteristics. ©2013 Morningstar, Inc. All rights reserved.

You should consider the investment objectives, risks, charges and expenses of the fund carefully before investing. The Fund's prospectus contains this and other information about the Fund. The prospectus should be read carefully before investing.

Prepared by BlackRock Investments, LLC, member FINRA.

USR-2078